Amr's CV
Amr Badawy
CREATIVE DIRECTOR · BRANDING CONSULTANT
Profile summary
Strategic Creative Director with 13 years shaping brand strategy, visual identity, and cross-cultural team leadership across MENA and global markets. Known for guiding end-to-end design operations, global product launches, and regional brand repositioning projects that deliver measurable commercial outcomes. Committed to aligning creative vision with business goals through stakeholder management and creative direction.
Career highlights
Brand Repositioning: Contributed to a brand repositioning project that delivered a 24% sales uplift in 2024 while guiding regional real estate portfolios.
Editorial Design: Developed the visual direction and designed the 120-page annual report from concept through final execution for a major organization.
Global Product Launch: Shaped the global product launch spanning key visual development, 3D product direction, lifestyle photography, digital, and social channels.
Design Education: Built and delivered a design fundamentals session for nearly 200 designers, marketers, and salespeople globally, achieving a 94% assessment success rate.
Key skills
Professional experience
Shaped brand strategy and creative direction for businesses across Egypt and the region, partnering directly with founders on selected identity projects. Defined creative responses by identifying underlying business needs with decision-makers.
- Steered projects through discovery, strategic definition, naming, and identity development.
- Executed art direction and brand implementation phases for regional clients.
- Collaborated with founders on selected creative direction initiatives.
Directed creative teams and managed brand strategy across multiple client accounts, aligning visual direction with campaign execution from discovery to final delivery.
- Established visual systems and brand guidelines to improve consistency across client communications and touchpoints.
- Directed branding and campaign projects from brief through concept development, production, and final delivery.
Guided branding and strategic operations for regional real estate and destination portfolios in the Middle East. Engaged directly with clients through site visits and meetings to translate business goals into creative direction.
- Contributed to a brand repositioning project that delivered a 24% sales uplift in 2024.
- Developed the client-selected logo concept for Alburouj Business Park.
Reported to executive leadership, guiding design teams across large-scale editorial projects while shaping visual communication strategies for corporate publications.
- Directed 120-page 2023 Annual Report for Shaker Group from concept through final execution.
- Directed 7 annual reports, translating complex corporate and financial information into editorial systems.
- Shaped the HOT 40i global launch, spanning key visual development, 3D product direction, lifestyle photography, digital and social.
- Designed and built the complete HOT 40i global product toolkit, defining consistent asset use across international markets.
- Authored and pitched a regional design education programme to Creative Directors at Shanghai HQ, resulting in adoption as a wider learning programme.
- Delivered a 45-minute design fundamentals session for nearly 200 designers, marketers and salespeople globally, achieving a 94% assessment success rate.
- Built brand identities and visual systems for 10 organizations across multiple sectors.
- Created design frameworks and aesthetic guidelines to standardise visual asset production.
- Executed cross-channel campaign designs aligned with brand expression standards.
- Executed user and market research initiatives to inform subsequent concept development phases.
- Built physical and digital artifact prototypes using 3D and CAD software.
- Designed physical products centered on function and usability.
- Established the Product Design foundation that continues to guide brand and creative direction.
Education
Applied Arts - Product Design | Product Design education grounded in identifying real needs, understanding function and developing solutions through structured research, | concept development and iteration.
Languages
Arabic · Native
English · Professional